Understanding Brands and Brand Management

This half-day workshop gives attendees an understanding of the value of brand management and the steps involved in creating a brand strategy. Attendees will learn:

• What a brand is and why it’s important
• How to plan a brand strategy
• Common mistakes in brand management
• New opportunities and challenges in branding

Date: June 16, 2010
Time: 8:30 am to 12:00
Location: Palo Alto, CA
Cost: $119.00

REGISTER HERE

Creating A Strategic Social Media Roadmap to Grow Your Business

This half-day workshop walks you through the steps in building a social media roadmap that answers how, why, what questions you need to answer to succeed in your social media marketing efforts. By showing a clear process, free resources, and how to make sense out of the social media landscape you will be able to implement a strategy that creates awareness of your brand, shortens the sales cycle, and grows your brand as a preferred choice on your prospect’s vendor’s list.

Attendees of this class will learn:

• How to set realistic and achievable goals. What social media can, and can’t do.
• Collect marketing intelligence on the competition
• How to “fairly” poach competitor’s prospects
• Implement social media without adding headcount
• By pass traditional press, and talk directly with your target customers
• Build a loyal following of prospects and customers who will rave about your company

Date: June 16, 2010
Time: 1:00 pm to 4:30
Location: Palo Alto, CA
Cost: $119.00

REGISTER HERE

Special Full Day Pass To Both Workshops Only $199!

REGISTER HERE