Social Media and Brand Workshops – June 16, 2010

The same organization that brought the Silicon Valley Brand Forums to you over the past 10 years is now offering workshops in branding and marketing to provide you with intensive half-day sessions to give you the skills and knowledge to advance in your career.

Understanding Brands and Brand Management

This half-day workshop gives attendees an understanding of the value of brand management and the steps involved in creating a brand strategy. Attendees will learn:

  • What a brand is and why it’s important
  • How to plan a brand strategy
  • Common mistakes in brand management
  • New opportunities and challenges in branding

Date: June 16, 2010
Time: 8:30 am to 12:00
Location: Palo Alto, CA
Cost: $119.00


Creating A Strategic Social Media Roadmap to Grow Your Business

This half-day workshop walks you through the steps in building a social media roadmap that answers how, why, what questions you need to answer to succeed in your social media marketing efforts. By showing a clear process, free resources, and how to make sense out of the social media landscape you will be able to implement a strategy that creates awareness of your brand, shortens the sales cycle, and grows your brand as a preferred choice on your prospect’s vendor’s list.

Attendees of this class will learn:

  • How to set realistic and achievable goals. What social media can, and can’t do.
  • Collect marketing intelligence on the competition
  • How to “fairly” poach competitor’s prospects
  • Implement social media without adding headcount
  • By pass traditional press, and talk directly with your target customers
  • Build a loyal following of prospects and customers who will rave about your company

Date: June 16, 2010
Time: 1:00 pm to 4:30
Location: Palo Alto, CA
Cost: $119.00


Special Full Day Pass To Both Workshops Only $199!